[Video 350] Patrick McKenzie: Kill Your Inner Code Monkey

Many developers are in business for themselves, working as consultants. But many developers fail to think about things in business terms; it’s easier and more convenient to think in terms of code and programming, rather than sales, marketing, and the bottom line. In this talk, Patrick McKenzie draw upon his success in business — as a consultant and the owner of several SaaS applications  —  and tells developers how to think from a business perspective, rather than a programming perspective. This switch means that you’ll make more money, work less, and get to work on more interesting and rewarding projects.

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