Developers often talk about the people using our code… but it’s not always in the most positive way. Successful teams think about their users, and the ways in which our users (and customers) will use the products we’re creating. . In this talk, Louisa Barrett talks about how we can and should think creatively, like a designer — not necessarily thinking as an artist, but as someone who wants to  help our customers to achieve their needs, and use our products in the most effective ways.